KALLIE ASHENDEN
KALLIE ASHENDEN
Client : Qatari Diar Delancey
Agency : Small Back Room, London
Role : Design Director
Employing a strong brand presence throughout, this permanent exhibition on East Village and the surrounding areas utilises interactive digital media and features a model crafted from five native timbers. Information is displayed on five themed 3D exhibition pods with large-scale lightboxes, touch screens, and real objects as props. Other experiential highlights include a 360° neighbourhood animation, 'dawn-to-midnight' gradient lightscape and ambient soundscape, cloud gobo projections, illustrated wallpaper, window timeline manifestations, wall decals, exterior and interior signage.
TEAM CREDITS
Creative Direction : Farhan Urfi
Creative Direction – Environments : Sean Revel
Design Direction : Kallie Ashenden
Design : Alexandra Boylan, Paul Rapacioli, Claire Wood
Digital : Tom Blackburn
Photography : Richard Leeney
Copywriting : Paul Roberts